ch@ltrade.gr
+30 6940294789

Company

LTRADE > Company

Company where strategy meets the market.

With more than 10 years of experience in retail, category management, and strategic sourcing, our team was created to deliver high-level Category & Sourcing Management services.
Our background in leading organizations has shaped a deep understanding of the market, commercial trends, and the needs of modern businesses.

We focus on optimizing commercial categories, negotiating with suppliers at both local and European level, restructuring assortments, and developing profitable commercial strategies with immediate and measurable impact.

We believe that every collaboration must lead to meaningful growth — not because we claim it, but because we prove it through our work every single day.

Experts in Retail & Commercial Strategy

Our experience spans the management of major product categories (Beverages, Salty Snacks, Wines & Spirits), negotiations with more than 350 suppliers, the development of pricing policies and promotion strategies, the execution of large-scale commercial projects, collaboration with international consulting firms (McKinsey, Oliver Wyman), and the leadership of teams to achieve category growth.
We are a team with deep expertise, strong commercial insight, and a passion for delivering results.

Our Philosophy

Our Vision

To build commercial models that increase company value, maximize margins, and modernize the way product categories operate within the retail sector.

Category & Sourcing Management Services

Category strategy development, supplier and contract negotiations, pricing and promotional architecture, margin and profitability analysis, assortment redesign, product lifecycle optimization, and data-driven decision support.
Our experience, teamwork, and sense of responsibility are directly reflected in the quality of the results we deliver.

Operational Excellence

We deliver maximum value to our partners through continuous process improvement, robust analytical methodologies, management of high-complexity projects, the use of modern tools (SAP, advanced analytics), and commercial expertise that translates into practical solutions.
Effectiveness is the cornerstone of our work.

Why We Exist

Businesses turn to us when they need clear, practical, and efficient commercial guidance. In an ever-evolving market, our role is to translate trends, data, and challenges into concrete strategies that boost profitability.

We exist because many companies need a partner that combines field experience, deep category knowledge, and effective supplier management. We bring structure to processes, enhance commercial performance, and create solutions that are immediately implementable and produce measurable results.

Our goal is to help businesses make sound decisions based on real data, develop their categories, and fully capitalize on retail opportunities.

Most businesses entrust us when they:

  • Need better supplier management
  • Want to increase their profit margins.
  • Seek a clear category strategy.
  • Are looking for a structured commercial policy and data-driven decisions.
  • Are implementing digital transformation projects in retail.

Our goal is simple:

To transform market opportunities into real, measurable growth.

We are committed to always delivering the best possible results — with transparency, consistency, and professionalism.

Frequently Asked Questions

To retail businesses, suppliers, FMCG companies, procurement teams, and trade marketing teams.

Increased profitability, better cost control, strengthened supplier relations, clear commercial strategy.

Yes. We have experience in large-scale projects such as “Store of the Future,” digital kiosks, and collaborations with international consultants.

Our Commitment

We are genuine, hard-working, and completely dedicated to everything we do.